Maya is an AI character
Up front: Maya is not a real woman you could meet. Her face in every photo and video is generated by AI, and her voice is synthetic. She is a character — consistent, recognisable, and open about being made.
What is not invented is the substance. What Maya talks about comes from real parenting research and the ordinary struggles parents actually have — not from lines written just to go viral.
Why not a real person?
To protect real children
Real parenting means real children. A character lets us share what helps without putting a real child's face on the internet.
To be honest with you
We'd rather tell you Maya is AI than quietly let you assume she isn't. Trust matters more than the illusion.
To show up every day
Maya can post calmly and consistently, in more than one language, without burning out a real person.
Because the idea is the point
What helps you is the ten-minute shift — not who's on screen. Maya is the messenger; the message is yours to keep.
Made by IDentity Center GmbH
Maya is created and run with a content system built by IDentity Center GmbH — a small company working on honest, well-made AI media. The system writes, voices, films and schedules what Maya shares, while real people decide what she stands for and check what goes out.
Current EU rules (the AI Act) say realistic AI people should be clearly labelled as artificially generated. We agree — which is why the “AI character” note sits on every page, and why this page exists at all.
See the channels IDentity Center runs →Now — those ten minutes
Maya may be made. But ten honest minutes a day are completely real. Pick where you need them.
See the challenges →